Designing and implementing a Marketing Dashboard? There are some critical best practices to keep in mind. According to Pat LaPointe, author of Marketing by the Dashboard Light, one must keep the following elements in mind:
- Build cross-functional alignment on the role of marketing
- Map the knowledge base to identify possible critical metrics
- Provide a financial framework to bridge short term results and long term results from investments in marketing
- Build a comprehensive brand scorecard
- Design a highly engaging UI
Pat discusses these 5 points in his article in Chief Marketer titled Keys to An Effective Marketing Dashboard.